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Career Advancement Programme in Crisis Communication and Public Relations

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Crisis Communication: Master the art of navigating reputational challenges. This Career Advancement Programme is designed for public relations professionals, communication managers, and executives seeking to enhance their skills in crisis management.

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์ด ๊ณผ์ •์— ๋Œ€ํ•ด

Learn effective communication strategies for mitigating risks and protecting your organization's image during a crisis. Develop expertise in media relations, social media management, and internal communications during critical situations. Gain practical experience through case studies and interactive workshops. Boost your career with in-demand skills. Become a confident crisis communicator. Explore the programme now and transform your career trajectory. Enroll today!

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์ฃผ 2-3์‹œ๊ฐ„

์–ธ์ œ๋“  ์‹œ์ž‘

๋Œ€๊ธฐ ๊ธฐ๊ฐ„ ์—†์Œ

๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Crisis Communication Fundamentals
  • Reputation Management Strategies
  • Media Relations and Interview Techniques
  • Social Media Crisis Management
  • Risk Assessment and Mitigation Planning
  • Crisis Communication Technology and Tools
  • Ethical Considerations in Crisis Communication
  • Case Studies in Crisis Response
  • Internal Communication During a Crisis
  • Crisis Recovery and Reputation Repair

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

Crisis Communication & Public Relations Roles Description Public Relations Officer (PRO) - Crisis Management Develops and implements PR strategies, manages media relations, and handles crisis communication effectively.

Essential for building and maintaining a positive brand reputation.

Communications Manager - Reputation Management, Media Relations Oversees all internal and external communications, including crisis response.

A vital role in shaping public perception and managing organizational image.

Crisis Communications Consultant - Strategic Communication, Risk Assessment Provides expert advice and support to organizations during crises.

Specialises in developing and executing effective crisis communication plans.

Social Media Manager - Digital Crisis Communication, Social Listening Manages social media presence, monitors online conversations, and responds to crises in real-time across digital channels.

Essential for immediate reputation control.

Corporate Communications Director - Strategic Communication, Stakeholder Management, Public Relations Leads the overall communications strategy, including crisis communication.

Responsible for the organization's narrative and image across all platforms.

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์‚ฌ์ „ ๊ณต์‹ ์ž๊ฒฉ์ด ํ•„์š”ํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค. ์ ‘๊ทผ์„ฑ์„ ์œ„ํ•ด ์„ค๊ณ„๋œ ๊ณผ์ •.

๊ณผ์ • ์ƒํƒœ

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์™œ ์‚ฌ๋žŒ๋“ค์ด ๊ฒฝ๋ ฅ์„ ์œ„ํ•ด ์šฐ๋ฆฌ๋ฅผ ์„ ํƒํ•˜๋Š”๊ฐ€

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์ƒ์„ธํ•œ ์ฝ”์Šค ์ •๋ณด๋ฅผ ๋ณด๋‚ด๋“œ๋ฆฌ๊ฒ ์Šต๋‹ˆ๋‹ค

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์ด ๊ณผ์ •์˜ ๋น„์šฉ์„ ์ง€๋ถˆํ•˜๊ธฐ ์œ„ํ•ด ํšŒ์‚ฌ๋ฅผ ์œ„ํ•œ ์ฒญ๊ตฌ์„œ๋ฅผ ์š”์ฒญํ•˜์„ธ์š”.

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๊ฒฝ๋ ฅ ์ธ์ฆ์„œ ํš๋“

์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
CAREER ADVANCEMENT PROGRAMME IN CRISIS COMMUNICATION AND PUBLIC RELATIONS
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
Stanmore School of Business (SSB)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
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