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Career Advancement Programme in Data-Driven Ad Campaigns
-- ViewingNowData-Driven Ad Campaigns: This Career Advancement Programme empowers marketing professionals to leverage data for impactful advertising. Learn to master digital marketing strategies, utilizing Google Analytics and other data analytics tools.
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2个月完成
每周2-3小时
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无等待期
课程详情
- Data Analysis Fundamentals for Advertising
- Campaign Measurement & Attribution Modeling
- Digital Marketing Channels & Strategies
- A/B Testing and Experimentation
- Programmatic Advertising & Automation
- Data Visualization and Reporting
- Advanced Analytics & Predictive Modeling
- Marketing ROI & Budget Optimization
职业道路
Career Role (Data-Driven Ad Campaigns) Description Data Analyst (PPC & SEO) Analyze campaign performance, identify optimization opportunities, and report key insights using data analytics tools for improved PPC and SEO strategies.
Digital Marketing Specialist (Programmatic) Manage programmatic ad campaigns across various platforms, leveraging data to optimize targeting, bidding strategies, and maximize ROI.
Experience with DSPs is essential.
Campaign Manager (Performance Marketing) Oversee the entire lifecycle of data-driven ad campaigns, from strategy development to execution and optimization, focusing on performance marketing metrics.
Data Scientist (Attribution Modeling) Develop and implement advanced attribution models to accurately measure the impact of various marketing channels and optimize campaign spend effectively.
Marketing Automation Specialist (CRM & Ad Tech) Integrate CRM and ad tech platforms to automate campaign workflows, personalize user experiences, and improve campaign effectiveness through data-driven insights.
入学要求
- 对主题的基本理解
- 英语语言能力
- 计算机和互联网访问
- 基本计算机技能
- 完成课程的奉献精神
无需事先的正式资格。课程设计注重可访问性。
课程状态
本课程为职业发展提供实用的知识和技能。它是:
- 未经认可机构认证
- 未经授权机构监管
- 对正式资格的补充
成功完成课程后,您将获得结业证书。
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